Content Marketing Tips for Aspiring Virtual Assistants

A lot of things evolved over the past decades, technology now is far advanced that we can now work at the convenience of our own home. It turns out, you can now work while you are in your pajamas. Yes! You heard that right. Work from home is now possible!

Why do we need to get ourselves stuck in a stressful traffic situation when we can just simply get up and start working? Clearly, you have more productive stuff to do than just sitting down in a van for hours because of traffic! Running out of mix and match ideas for your daily work outfit? Worry no more. Avoid commuting and save more money from buying outfits you don’t need! Enjoy more time with family.

But what are Virtual Assistants? According to Wikipedia,

“Virtual assistants perform tasks or services for an individual. A virtual assistant (typically abbreviated to VA, also called a virtual office assistant) is generally self-employed and provides professional administrative, technical, or creative (social) assistance to clients remotely from a home office.”

People would usually hire a VA for administrative, marketing and sales support.They hire an assistant so they can increase their online presence and be productive while reducing their workload at the same time. Nowadays, the need for a VA with Marketing skills is becoming more popular. It would be nearly impossible to get hired if you don’t have the skills. So how can you be good at marketing? What are the skills and strategies needed? What do I need to know about effective marketing?

First of all, you need to know how to attract leads or potential customers to start the ball rolling. You need to get them sign up or at least check out your website or page so they can have a good look at your products or services.

Content Marketing is a form of marketing focused on creating, publishing and distributing content to attract and retain a clearly defined audience – and drive profitable customer action . Creating an inspiring blog post will not only attract leads, it will also give them an impression that you are someone knowledgeable and reliable. As a result, it will generate more leads and drive more customers in. This is ultimately what your client wants when they hire you as their virtual assistant!

I’ve prepared some tips or guidelines for effective Content Marketing:

1.       Know your audience. Make sure you know who your target audience is. You need to focus on the value of your content to catch and hold the attention of your readers, otherwise they won’t be interested in reading it. Make sure they like what they read.

2.     Have fun. Involve your sense of humor when writing a blog. Making it fun and exciting increases your chances of winning! This will get them more interested about your product and most of all, brand.

3.        Power, Quality and Originality.  First of all, your title or headline should be catchy. According to The 80/20 Rule of Headlines, 8 out of 10 people will read your headline but only 2 out of 10 will read the rest of what you wrote – so make sure you have a stunning headline! Your audience prefers custom and original content over canned ones. Researching is very important. Make sure to go over facts and read other blogs about your topic. Your content should be relevant – keep them short, interesting and concise.

4.       “Content” is king. Behind every brand, is an abundance of relevant and timely content that effectively connects with its audience. It is very important to be familiar with the topic you are writing about. Make sure to include facts. You should be well researched when writing a blog. According to Curata,  74% of companies surveyed, content marketing has increased their leads both in quantity and quality. If content marketing is done right, it will promote business growth.

5.       Know your motivation. Are you doing it to improve your brand reputation? Do you want to endorse your product and increase its popularity? Your motivation and inspiration will drive you to write a good content. 

Writing about something should be fun, enjoyable and informative. It should not be any different from telling a story or having a conversation with a friend. If you think it’s difficult, then try to write away! You might be surprised on how much you can tell about something!

The question is, Do you have what it takes to be the next Virtual Assistant in the Philippines? Do you have the drive and passion?

Sign up today and see how you can join the team! Click here and be the next superstar!

Contributor: Kris A.